YWCA's repositioning programme – comprehensive evaluation (work in progress). With this project we are in
for the long haul. We will have been involved in setting up the evaluation and carrying it out at key moments over a five
YWCA embarked on its repositioning programme in 1999 when it sold most of its housing stock and became an advocacy and
campaigning organisation for young, disadvantaged women. A question we raised as part of our evaluation of the Young Mums
Campaign (see above) was, “how will the organisation know when it has repositioned?”
This struck a chord with trustees and directors and dpevaluation was appointed as YWCA's “evaluation partner” to
accompany the repositioning programme. We devised a framework, worked with directors and trustees to define three descriptors
and ca. 30 indicators including 7 key indicators. Subsequently we worked with staff on all levels to put appropriate systems
for monitoring in place, so that we can “take the temperature” on an annual basis or at key moments.
The framework is comprehensive and covers areas and audiences such as: media access and coverage, supporters, key decision
makers, the general public, staff, young women who are YWCA's beneficiaries and MPs.
Respect young mums campaign – evaluation of the internal planning and implementation of the campaign.
Internal campaigning guide – conceptualisation, writing and roll out of YWCA's “Guide to Campaigning” to underpin their repositioning as a campaigning organisation.
More than one rung campaign – participation in the campaign development group – evaluation of the external impact of the campaign (work in progress).