Free Tibet Campaign UK
Corporate Strategic Planning – facilitation of planning day. This is an example of a "short and sharp" intervention. The task consisted of taking the brief, preparing materials and guiding the whole corporate team of the Free Tibet Campaign through one strategic planning day.
With the Olympics taking place in Beijing, 2008 represented a major opportunity to highlight the repression of the Tibetan people, their culture, language and religion. Lots of hooks for campaigning and raising the issue in the media throughout the year - but how to prioritise and sharpen the strategy to maximise this opportunity and breathe life into the issue for the British public beyond the Olympics? Who are the targets? What are the routes to influencing them? What does the power analysis of the stakeholders look like? What is the incontrovertible evidence, and even more importantly, if we had 30 seconds at a bus stop to convince a fellow passenger to support the campaign, what would we say ("elevator pitch")?
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